🎙️ Ep. 660 Luffa | Web3 Social for the Fan Economy (feat. Esra Ozturk)
- Brandon Zemp
- 4 hours ago
- 2 min read
For episode 660 of the BlockHash Podcast, host Brandon Zemp is joined by Esra Ozturk, Head of Product at Luffa.
Luffa is a next‑generation social operating system for the fan economy, giving creators ownership over their communities while allowing fans to turn attention into tangible value. The platform unifies wallet, messaging, loyalty, and engagement in a decentralized environment: fans earn rewards for actions like chatting, tipping, minting tokens, joining “SuperGroups,” and completing quests—forming a living fan graph with real‑world worth. Luffa emphasizes privacy and security: it is built with end‑to‑end enc ryption and zero centralized backups, and supports mnemonic‑based registration without requiring phone or email.
Luffa runs on Endless Protocol, a decentralized AI‑enabled Web3 infrastructure. In 2025, Endless Web3 Genesis Cloud raised $110 million, reaching a $1 billion post‑money valuation. In the broader ecosystem, Luffa is positioned as a core application within Endless, helping bring community, creator tools, and interaction to life on top of the protocol.
🔗 Spotify: https://tinyurl.com/4hcvhp7m
🔗 Amazon Music: https://tinyurl.com/c5wa99br
🔗 YouTube: https://tinyurl.com/muupbm3x
📣 This episode is brought to you by Sumsub.
Sumsub is a leading full-cycle verification platform purpose-built for the crypto industry, chosen by 8 out of 10 of the biggest global exchanges. It helps VASPs, exchanges, and DeFi platforms prevent fraud, stay compliant, and scale globally. From instant KYC and KYB to automated crypto transaction monitoring, as well as full Travel Rule compliance with over 1,800+iGaming Fintech VASPs in their Travel Rule ecosystem, their no-code platform adapts to evolving threats, market demands, and global regulations.
You can learn more about Sumsub at https://sumsub.com
Check out Sumsub’s YouTube channel here: https://bit.ly/SubscribeToSumsub
⏳ Timestamps:
(0:00) Sumsub
(0:44) Introduction
(3:24) Who is Esra Ozturk?
(5:54) What is Luffa solving?
(9:23) Luffa interface
(10:25 Sumsub
(11:08) Luffa features
(13:06) Visa digital U card
(13:46) Luffa privacy & security
(15:12) Benefits of being powered by Endless Protocol
(16:16) Fan graphs
(16:36) Who is Luffa built for?
(18:22) Crypto earnings on Luffa
(19:09) Luffa roadmap for 2026
(21:09) Download the Luffa app
🎙 Luffa Links:
🔗 Website: https://www.luffa.im/
🔗 LinkedIn: https://www.linkedin.com/company/luffamessage/
🔗 LinkedIn: https://www.linkedin.com/in/esra-ozturk/
📢 Disclaimer:
None of our content constitutes, nor is intended to act as financial advice. It’s important to always do your own research and due diligence before making any investment decision. Digital Assets and Cryptocurrencies are highly volatile and carry a considerable amount of risk.
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