Artificial Societies Launches AS Product to Revolutionize Market Research with AI-Powered Simulations
- Brandon Zemp
- Jul 31
- 2 min read
Artificial Societies, an AI company based in London and San Francisco, has unveiled its flagship product AS, a societal simulation platform designed to transform market research. The system simulates societal reactions through AI-generated personas, enabling creators, entrepreneurs, and marketing teams to test messaging, content, or product ideas before public release.
AS offers radically faster, more affordable and more accurate alternatives to traditional research methods. The platform claims to surpass standard large language models (LLMs) in predictive performance—achieving over 80% accuracy in forecasting social media engagement versus average LLM accuracy around 62.5%. By eliminating guesswork and reducing trial‑and‑error, AS allows users to confidently select high‑performing content and campaigns, saving both time and resources.
At the core of the platform sits a database of more than 500,000 AI personas, each characterized by distinct sociodemographic and behavioral traits. When a user defines a target audience—through plain English input or via analysis of real social media interactions—AS constructs a virtual society grounded in that audience profile. Simulations model how personas communicate, connect, and influence each other through a social graph based on shared attributes.
During each simulation, AS automatically generates 10 alternate content or message variants aligned with the user’s tone and style, effectively running automated A/B tests. These variants are evaluated in parallel, helping users quickly identify optimal messaging strategies. The simulation output includes both quantitative analytics and qualitative insights, from sentiment and engagement predictions to comments, scores, and executive summaries—delivered within minutes.
AS supports multiple strategic use‑cases, including brand growth, product‑market fit, and fundraising messaging. Each context features tailored simulation tools to address the specific decision type. For instance, entrepreneurs can test investor messaging or consumer responses before launching campaigns or raising capital.
James He, CEO and co‑founder of Artificial Societies, emphasizes that the AS platform empowers users to experiment boldly, backed by enterprise‑level predictive analytics. He notes the offering is suitable for both seasoned professionals and first‑time content creators, describing AS as more than a product—it is “open access to understand markets, audience sentiment, and to drive brand engagement”.
Jared Friedman of Y Combinator, a managing director and software partner, backed the platform’s innovative vision. He explained that AS expands what market research means—not replacing existing budgets, but uncovering new possibilities by allowing founders and marketers to validate their messaging in simulation before investing real‐world effort.
The platform’s business model includes a free plan with three initial simulation credits, and a Pro plan for content creators priced at approximately $55/month when billed annually. Enterprise offerings include customizable audience construction, CRM integration, API access, and dedicated account management.
Artificial Societies situates AS at the intersection of AI, behavioral science, and market research—providing a scalable, accessible, and precise simulation environment. Users gain rapid, cost‑effective insights into audience behavior and messaging performance, enabling campaign optimization, strategic refinement, and informed decision‑making. The company envisions a future where content, ideas, and strategies are first tested in artificial societies before going live in the real world.
With its launch yesterday (July 30, 2025), AS positions itself as a disruptive force in the $100 billion‑plus global market research industry, offering a new standard in predictive insight generation and experimentation confidence.
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